KVS Core Values are aimed at developing a customer-focused, high-performance organisation which creates value for all its stakeholders: Trusteeship As professional managers, we are conscious that KVS has been given to us in "trust" by all our stakeholders. We will actualise stakeholder value and interest on a long term sustainable basis. Customer Focus We are always customer focused and will deliver what the customer needs in terms of value, quality and satisfaction. Respect For People We are result oriented, setting high performance standards for ourselves as individuals and teams. We will simultaneously respect and value people and uphold humanness and human dignity. We acknowledge that every individual brings different perspectives and capabilities to the team and that a strong team is founded on a variety of perspectives. We want individuals to dream, value differences, create and experiment in pursuit of opportunities and achieve leadership through teamwork.
KVS CAREER

The Indian economy has seen many unforeseen changes over the past few years and the process is likely to continue. In these years, many industries emerged and many lost their significance. As a consequence many new career options came into view and some of the existing ones rose to prominence. The Indian KVS industry is one of those sectors that witnessed massive growth in the last ten years. Also known as the KVS industry, the KVS is a sector worth multi-millions and is comprised of large number of brands that sell essential household items are bought almost daily. These items include detergent, soap, shampoo, packaged food, shoe polish, paper and stationery, soft drink, personal care product and particular electronic products. This is the reason that these items are considered as fast moving as they are quickest consumables to leave the stores.

The KVS industry in India holds the fourth largest position in the Indian economy. It has a strong presence of multi-national corporations and yet is characterized by numerous small local brands. Due to this high degree of fragmentation, career in KVS market promises multitude of options and bright prospects.

Growth prospect of KVS sector

The KVS is one of the fastest growing sectors. In the past decade, it grew at a rate of 11%. According to Nielsen, it is likely to grow to 3389 rupees in 2016 and as per the India Brand Equity Foundation, it will achieve a 14.7% growth rate and US$110 billion by 2020. Presently, the main challenge faced by the industry is that of consolidation. As KVS products are daily necessities, they are always in high demand. The KVS goods are low-priced, high volume items inviting high competition. The market is so vast that almost 50% of it is comprised of unpacked and non-branded homemade items, thus making it one of the greatest fragmented fields. So, we see MNC entities Hindustan Unilever Limited, P&G, Cadbury, Nestle competing with national giants Dabur, Godrej, Emami, Britannia, ITC, Asian Paints while some specific geographical pockets witness competition from strong local players. Because of an increase in the per capita income, the rural sector is the new rising precinct of the Indian KVS. To balance the developed urban and the developing rural sectors, there will always be a growing demand for people looking for a career in KVS. This implies greater demand of workforce solution from the placement service providers in the country.

Career opportunities in KVS sector

It is quite justifiably stated that the KVS sector never faces a dull moment. It is always changing and evolving. Because of their very nature, the KVS goods are sold out within no time and that is why there is always need for abundant manufacturing, modification and new innovations. In the present age, the Indian KVS market is growing at a pace faster than ever. This coupled with the challenges of combining the rural sector with the urban sector in the face of huge competition is likely to create new job opportunities in the field. So, a career in KVS would be a package of new challenges, new excitements which would gratify the aspirations of countless ambitious minds. In fact employee investment is a vital part of taking the industry forward.

The following are some of the regular job positions in the KVS industry:

Sales and marketing: KVS is a unique industry in the sense that a large part of it involves earning and maintaining the loyalty and trust of its customers. It produces items that are used in your kitchen, living room, bathroom or bedroom. Unless a company and its products are widely recognized, it will not sustain under competitive pressures. Therefore, marketing is a huge part of it. There are various categories of sales and marketing officers who generally manage volume, market share and promotional strategies. Operations and supply chain: Operations include managing and organizing the manufacturing and logistics departments while supply chain means ensuring the scheduled delivery of products. For KVS items, reaching the market at the right time and in right quantity is very important. Finance: To maintain accounts i.e. record of financial transactions and managing expenses and contribution margin. Product/Brand manager: Involves formulating business strategies to strengthen the equity of a brand. Human resource: To maintain a congenial and productive work atmosphere and motivate employees to outperform on every aspect. If you are interested in building a career in KVS, you can contact a job consultant who will be able to inform you about exciting job openings.

Qualifications for a career in KVS

The qualifications needed for KVS jobs largely varied in accordance of the specific requirements of the job profile. Technically, the basic academic requirement is that of a graduate’s. However, specialized skills like engineering degree, MBA or CA qualification and experience may be needed depending upon the nature of the job. The common criteria are a sound knowledge of commercial products and one’s ability to work as a team. The jobs also require well-developed communication and marketing skills especially for people at the front end. Apart from that one should have good organizational capabilities and analytical proficiency. It is always advised to seek the service of a placement consultant regarding the technical particularities that a job opening would demand.

A career in KVS is always full of action as changing consumer buying preferences, newer regulations, innovation in technology or packaging and of course, stiff competition keeps the industry buzzing with life.

KVS INDUSTRY
Mustard plant is a plant species in the genera Brassica and Sinapis in the family Brassicaceae. Mustard seed is used as a spice.

The term mustard oil is used for two different oils that are made from mustard seeds: A fatty vegetable oil resulting from pressing the seeds

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Our Industry

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Kitchen Care

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AURA, THE ESSENCE OF WHITE BIOTECHNOLOGY

AURA is the first biotechnological hair treatment with organic ingredients that straightens and softens the hair fiber and eliminates frizz. Discover hyaluroplasty, the new service that goes beyond the straightening treatments and frizz control.

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AURA, THE ESSENCE OF WHITE BIOTECHNOLOGY

AURA is the first biotechnological hair treatment with organic ingredients that straightens and softens the hair fiber and eliminates frizz. Discover hyaluroplasty, the new service that goes beyond the straightening treatments and frizz control.

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AURA, THE ESSENCE OF WHITE BIOTECHNOLOGY

AURA is the first biotechnological hair treatment with organic ingredients that straightens and softens the hair fiber and eliminates frizz. Discover hyaluroplasty, the new service that goes beyond the straightening treatments and frizz control.

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